The song was also used as the basis of a downloadable hoax track titled "Talk to David" produced as an April Fools' Day prank by the British newspaper The Guardian. This featured lyrics purporting to give support to Conservative opposition party leader David Cameron. The song was featured heavily in the season two CSI: NY episode "Jamalot", in which the character Danny Messer plays the song as a ringtone on his cell phone. The band's American record label, Capitol Records, paid for promotional consideration to place the song in the episode and for the character to talk about Coldplay. Billboard included the track on their unranked "50 Best Song Interpolations of the 21st Century" list.
In 2014, Coldplay arranged for Billboard to pay for promotion of their song within the CSI: NY episodes and used their participation to promote the track via socially-focused marketing campaigns on their Twitter pages. Billboard promoted the song using their "Tweet Of The Week" campaign, which involved Influencers of all types tweeting at people and promoting songs they like. People who "opted-in" received the Billboard song as their Twitter profile picture. The company also paid for a contest where fans worked out what a likeness of a dead person was doing in footage associated with a CSI: NY episode. The person ultimately selected to be featured in this footage was featured in an image based on the song. Other artists included in this campaign were Taylor Swift and Fleetwood Mac who shared Billboard images of their own. Coldplay also promoted the song as part of a contest promoted on Instagram, where fans had to guess the song being part of a suspect on a TV show.
In addition to placements on CSI: NY, the song has featured in the film The Descendants by director Alexander Payne, the trailer for The Amazing Spider-Man 2, and the trailer for the film Divergent. d2c66b5586